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Job Details

Digital Shelf Creative Manager - eCommerce

Company name
The Coca-Cola Company.

Atlanta, GA

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Job Description:

Relocation Provided:

Job Posting End Date:

March 22, 2018

Job Profile:

30018186 - Media Analyst III


0101 Coca-Cola North America






Level 7

Travel Required:

Open for Referrals:

Position Overview:

Why Join Coca-Cola North America?

It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Function Specific Activities:

Coca-Cola North America (CCNA) is building the eCommerce channel, which will provide exponential growth and opportunities. We are seeking an individual contributor who can manage creative digital asset development, both internal and external, for the eCommerce team needs. The Digital Shelf Creative Manager – eCommerce will report to the Director of eCommerce Capability within the eCommerce team, which is responsible for growing and optimizing our online assortment, managing our presence across eRetailers, providing sales training and insights, and driving partnerships with new eCommerce formats like direct to consumer, click and collect, and food delivery.

Function Related Activities/Key Responsibilities

Lead the creation of product images for use in eCommerce retailer sites.

Use knowledge of products and packaging hierarchies to drive the creation of product images.

Gathering and organizing product and packaging assets needed to complete the creation of product images.

Ability to evaluate images for accuracy, composition, lighting, shading and other subjective criteria to ensure image quality and consistency with Coca-Cola’s product portfolio.

Communicate clearly with the agency, in their terminology, to instruct what changes need to be made to meet the brand standards of the product images.

Digital Asset Management.

Develop world class strategies for content syndication and digital asset prioritization.

Develop capabilities roadmap for managing internal digital assets to be used for eCommerce. Includes creative assets, product images, packaging files, etc.

Serve as subject matter expertise (SME) for initiatives that impact eCommerce such as Product Information Management (PIM), Digital Asset Manager (DAM), Kwikee, etc.

Lead the creation of enhanced content.

Using available assets found within existing DAMs, create enhanced content for use on eCommerce retailer websites.

Work collaboratively with brand teams to ensure the brand voice is on message across eCommerce activations.

Work with internal teams to publish the content across multiple retailers.

Own eCommerce Digital Shelf creative strategy.

Support broader eCommerce initiatives by providing subject matter expertise to engage with brand, account and bottler teams on the importance of eCommerce content and best practices for driving consumer engagement on the Digital Shelf.

Lead brand teams in guiding the creation of content for the Digital Shelf that meets our best in class goals by providing guidance and best practice strategies on succeeding with Digital Shelf content.

Manages multiple resources for world class content creation

Leads the development of content with outside agency resources, ensuring adherence to Coca-Cola brand standards.

Development of creative briefs that ensure agency alignment to eCommerce content strategies.

Oversees inside resources in the development of creative content ensuring adherence to eCommerce team priorities.

Develops eCommerce team strategy documents both internally and with outside agency resources.

Education Requirements:

Bachelor of Arts degree in Graphic Communication or related work experience

Related Work Experience:

5-10 years experience in packaging and basic knowledge of package printing and color management.

3-5 years experience managing photography projects and guiding agencies in photography style. Bonus for work with product photography.

Proven track record in managing design agencies or designers in creative execution.

Ability to design content for time sensitive materials on an as-needed basis.

Experience with digital asset management and developing strategies for content organization and distribution.

Functional Skills:

Strong knowledge of Global Trade Item Number and Universal Product Code (GTIN/UPC) product codes and working with product packaging hierarchies.

Proficiency in industry standard design software; Adobe Illustrator, Photoshop, Acrobat and standard Office suite.


Knowledge of photography, especially related to product photography and lighting.

Knowledge of content syndication services a plus.

Knowledge of Amazon Vendor Central a plus.

Knowledge of Global Standards 1 (GS1) product standards a plus.

Job Requirements:


Bachelors Degree or University

Years of Experience:

5-7 Years Experience Leadership Behaviors:

DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation). 

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders. 

INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible. 

DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential. 

Growth Behaviors:

GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.

SMART RISK: Makes bold decisions/recommendations.

EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.

PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.

FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Company info

The Coca-Cola Company.
Website :

Company Profile
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.

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